Gallup Poll Shows Beer is America's Beverage of Choice
The latest Gallup Poll shows that of the 64 percent of Americans who consume alcohol, beer continues to be their beverage of choice over wine and hard liquor.
Having maintained its standing in the past two polls, beer represents the largest segment in the alcohol beverage category in both volume and dollar sales and accounts for 56 percent of all alcohol beverage servings.
The Anheuser-Busch-led industry campaign – “Here’s To Beer” – is now in its second year and continues to elevate the image of beer through consumer, retailer and wholesaler education programs.
“We are very pleased with the reception the ‘Here’s To Beer’ campaign has received from our fellow brewers, as well as from the beer distributor and retailer communities,” said Bob Lachky, Executive Vice President, Global Industry Development at Anheuser-Busch.
“Additionally, we’re encouraged by the consumer data such as today’s Gallup poll and this year’s ACNielsen global trend report that reinforce beer’s supremacy as a driver of food and beverage growth worldwide.”