Drawing the Perfect Draught Beer
           

A properly poured  draught beer has a 3/4" to 1" head of foam to release the natural carbonation, which allows the aromas to escape, resulting in a more flavorful, smooth-tasting and 12 less filling beer.
 

1. Hold the glass under the faucet at a 45º angle. Do not let the glass touch the faucet.

2. Grab the handle at the base. Open the faucet fully with a quick, smooth motion. Do not let the faucet touch the beer.

3. Straighten the glass gradually as you pour, letting the beer agitate in the center of the glass.

4. Top off your pour with a 3/4” to 1” head of foam.
 

  

No Head of Foam:
Beer look flat, unappetizing, may taste gassy. Fewer servings per keg mean less profit.

Head of Foam Too Large:
Visually unappealing. Customers perceive they are getting less beer for their money.Looks flat and unappetizing.

 
© 2006  Anheuser-Busch, Inc. St. Louis, MO - SECLabs