1. Keep it Fresh
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The shelf for Anheuser-Busch brands is 110 days from the "Born-On" date.
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Rotate your stock - beer doesn't improve with age after packaging.
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Don't stack new deliveries in front of or on top of case already in your storeroom or cooler. Restock coolers to always sell the older beer first.
2. Keep it Clean
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Keep all storage areas clean and dust free. If a can or bottle looks dirty, the customer may feel the beer tastes bad.
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Cases stored in dirty areas can absorb odors that customers may notice when drinking directly from the package. Cans may be affected more than bottles.
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Avoid strong food items that emit odors near beer stock.
3. Keep it Dry
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Consider stacking your cases on pallets or racks to protect them from damp floors.
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Damp storage coolers may cause labels to stolen or shred, making bottles look less appetizing
4. Keep it Cool
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Warm storage should not exceed 70°F. High temperature can cause the flavor of beer to degrade quickly.
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Avoid cold storage below 28°F. The best cold-storage range is 36°F.
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Consider restocking the bar coolers at day's end to ensure proper chilling of the beer.
5. Keep it Dark
Draw shades in storerooms to prevent sunlight from penetrating bottled beer, which can make beer smell bad, or skunky. Most beers are brewed with hops that are sensitive to light. Brown glass helps protect the taste, but too much light can still be harmful.
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Cold... Warm... Cold Again? Bottles and cans may be refrigerated, allowed to warm, and then be rechilled without sacrificing quality. Just be sure the temperature range isn't extreme colder than 28ºF or warmer than 70ºF. Warmer temperatures can accelerate off-taste. If bottles or cans should freeze:
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