Anheuser-Busch Wholesalers, together with 12 breweries and a vast network of shippers, provide the most extensive and effective beer distribution system in the brewing industry. Refrigerated warehouses and computer-based inventory systems make sure our Retailers and Customers get the freshest, highest-quality beer available anywhere.

Lawrence and Marie Gutschow founded Larry’s Distributing in 1947 in a small building on North 18th Street in Sheboygan. Larry began operations renting a small spot in that building and sharing a delivery truck with another businessman. There were thirteen other wholesalers and a brewery in Sheboygan at that time.

Larry began selling Chief Oshkosh, Gettleman, and Edelweiss. In 1957, he was granted the Anheuser-Busch franchise for Sheboygan County. At that time, beer arrived on rail cars and was unloaded by hand. Kegs came in large wooden "full" barrels not silver aluminum 1/2 barrels you see today.

In 1974, Robert and Donna Gutschow purchased the business from Robert's father. They had two employees, Jerry Zienemann and Fred Klokow. Business was good and they expanded to using the entire small building in which they had been sharing. Total sales in that year were 82,689 cases, 10,000 of which were Canada Dry sodas.

In 1976, the rights to sell Olympia and Hamm's were added to the brand portfolio.

Business was so good that the company moved from its small location in Sheboygan to a new facility specifically made to store beer "refrigerated," which keeps beer fresh longer. At this time, there were only four other wholesalers and one brewery left in Sheboygan.

In 1983, Robert purchased Benkowski Distributing, which was based in Manitowoc. Larry's Dist. territory now included Manitowoc and most of Calumet Counties.

In 1984, Larry's was granted the rights to sell the Coors brands of beer. In previous years, Coors Original was so desired that people would bootleg shipments into the state from Colorado.

In 1987, the rights to sell the Modelo Brands, which include Corona, were added to the growing Larry's portfolio. During this same year Anheuser-Busch introduced a new line of salty snacks, Eagle Snacks. Larry's eagerly picked up this product extension and entered the fiercely competitive snack business.

In 1995, although Larry's was one of the most successful Eagle Snacks whosalers in the state, Anheuser-Busch nationally dissolved the snack division due to low profits. Larry's picked up a regional snack chip supplier out of Chicago, Jays, which proved to be an unsuccessful venture and later sold Jays and ended the investments in the salty snack business.

Larry's Distributing reached a milestone in 1999 when the company sold over 1 million cases of Anheuser-Busch beer. In the following year the Hamm's brands were sold to make room for more profitable brands.

Since the year 2000 the company has added many more brands. The local brewery, Hops Haven Brew Haus brands, are available, as well as the Wisconsin favorite New Glarus brands from New Glarus, WI and Redhook seasonal brands from Seattle, WA. Import favorite Heineken USA brands were added in 2006 along with Grolsch, Tiger, and Rolling Rock. Many other brands will be available in the near future.

Currently, Larry's Distributing is the only remaining wholesaler in Sheboygan. The company has had a history of community involvement that goes beyond just donating money. Larry's actively participates in improving the lives of the communities in which we work and live. From donating water and supplies during times of crisis, to funding community parks, events, and local sporting teams, to helping those in need that cannot find help for themselves through charitable donations, the family business of Larry's Distributing has made Sheboygan, Manitowoc, and Calumet counties a better place to live and raise a family. Larry's is proud of its community involvement and the great relationships we have built over the years.

Thank you for your support in return.

Robert Gutschow and Family Larry's Distributing Company, Inc