We have a long-standing commitment to supporting our neighbors during times of need – dating back to 1906 in partnership with the Red Cross. Today, we continue this commitment by periodically pausing beer production in our Fort Collins, CO, and Cartersville, GA breweries to apply our production and logistics expertise to can clean, safe drinking water for times of need. Since the inception of our emergency drinking water program in 1988, Anheuser-Busch and our wholesaler partners have worked alongside the American Red Cross to provide emergency drinking water to U.S. communities affected by natural disasters and other crises.
Our first responsible drinking message, “Budweiser Means Moderation,” dates back more than 100 years, and our first major responsible drinking campaign, “Know When To Say When,” launched over 35 years ago. Anheuser-Busch and our wholesaler partners have invested more than $1 billion in responsible drinking initiatives and community-based programs to prevent underage drinking, impaired driving, and other harmful use of alcohol. We are proud of our ongoing tradition of promoting responsible drinking behaviors and investing in new ways to drive awareness around these critical issues. Anheuser-Busch is committed to fostering a culture of responsible drinking, creating a better future for all.
